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Var is the professional body for advertising air time for VRT radio stations Radio1, Radio2, Studio Brussel and Radio Donna. In addition, it organises alliance partnerships between particular brands and één or Canvas television stations.
Var is also responsible for the operation of a number of additional activities for VRT, such as licensing, merchandising, publishing rights and the lease of air time through the Open Screen formula.
In 1990 VUMmedia and VRT came together to set up Var. It became a true success story in the media world.
Var aims at being the most professional advertising body for developing creative and interactive plurimedia concepts.
Var is the first advertising body in Belgium to obtain the ISO certification.
Management:
Managing Director: Thierry Van Zeebroeck for Top Publicity BVBA
General Manager: Anny Wuyts
Secretary General: Wim Frison
Team: 40 people
Annual revenue: 95 MEUR
URL: http://www.var.be
Contact: info@var.be
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